Keller was born in Greenville, South Carolina, and began his racing career on kart tracks, moving up to Late-Model Sportsman dirt-track racing at the age of 16. He drove the #57 Chevy owned by Jack Finley of Easley, South Carolina.
Keller made his Busch series debut in the 1991 May race at Lanier Speedway. He piloted the #54 Air Products Buick home in 29th after starting 8th.
Air Products would sponsor his family-owned team from 1991 to 1994, during that time using the numbers 54 and 45, before finally settling on the #57, a number Jason would use until the end of the 2003 season. Keller grabbed his first top-10 finish in his 7th start at the North Carolina Speedway in February 1993.

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