Morgan–McClure Motorsports was owned by business partners Larry McClure and Tim Morgan. It began in 1983 when the two purchased a race car from G. C. Spencer. The car debuted at Talladega Superspeedway and was piloted by Connie Saylor. The car finished 40th after suffering engine failure. After firing Connie because they wanted a younger driver and after obtaining the rights to No. 4 & the car he drove for G. C. Spencer, Mark Martin took over the driving duties later that year, and had one top-10 finish. In 1984, the team signed Folgers as a sponsor and began racing as car No. 4. Tommy Ellis ran twenty races that year for the team, with Lennie Pond and Joe Ruttman running the rest of the schedule. Ruttman drove sixteen races for them next season, notching one top-5 and four top-10 finishes. In 1986, MMM got Eastman Kodak sponsorship and signed Rick Wilson to handle the driving chores. Wilson got the team its first pole position at Bristol Motor Speedway in 1988, its first full season on the circuit. When Wilson announced he was leaving the team in 1989, the team was eighth in points.\n', '

For the 1990 season, the team hired Phil Parsons, but after three races, Parsons was released in favor of Ernie Irvan. In his first race with the team, Irvan started 30th, and finished third. Two races later, Irvan won his first pole position at Bristol Motor Speedway. The team switched from Oldsmobile to Chevrolet in order to get more manufacturer support. Their first race after the switch was at the 1990 Bud at the Glen. Irvan picked up his first career victory, as well as the first victory for MMM the following week at Bristol, in the Busch 500. The next season, Irvan won the Daytona 500 and The Bud at the Glen (The latter was marred by the death of popular veteran J. D. McDuffie). When the checkered flag fell at the end of the season, the team was fifth in points. The next season, Irvan won three races over a two-month stretch, at Sears Point International Raceway, the Pepsi 400 at the Daytona International Speedway, and at Talladega Superspeedway, respectively. In 1993, Irvan won the pole twice, as well as a victory at Talladega. When Davey Allison died in an aircraft accident, Robert Yates asked Irvan to take his place. Irvan wanted out of his contract with MMM, and it ensued into an ugly lawsuit. Irvan was able to get out, but there were hurt feelings on both sides.\n', '

For the 1994 season, the team hired Sterling Marlin to drive. In his first race in the team, Marlin won the Daytona 500, beating out, ironically, Irvan. Marlin won the 500 the next year as well, in addition to two more races at Darlington Speedway and Talladega. In 1996, Marlin won two races, at Talladega and the Pepsi 400 at Daytona.\n', '

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