Alexandra Consani was raised in the San Francisco Bay Area in California. She is transgender and began wearing feminine clothing at age four before deciding on the name Alex at age eight and undergoing hormone replacement therapy during puberty. She started modeling in early 2015 after her mother found an advertisement on Facebook for a Los Angeles-based modeling agency. She became, at the time, the youngest transgender model in the world at age 12.
In 2016, a profile on her in Cosmopolitan Germany went viral online. She appeared in a photoshoot with Dominique Jackson at age 13.
Consani signed with IMG Models in early 2019. She began posting absurd, Gen Z-focused comedic videos on TikTok in 2020 during the COVID-19 pandemic under the username captincroook, also using the moniker Miss Mawma, and gained over 700,000 followers by 2022. She was included on GLAAD's 20 Under 20 list, which honors "outstanding young LGBTQ changemakers", for 2022, and walked in runways for Versace and Alexander McQueen during Fall/Winter 2022.

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