His acting career begin in various telenovelas on the Globo TV Network (Rede Globo) and in Brazilian films.
He participated on the Brazilian TV reality show "House of Artists" (Casa dos Artistas) on the SBT network, along with Brazilian rock musician Supla. He also appeared in the "Celebrity Farm" (Quinta das Celebridades) reality show in Portugal where he reached second place, first place being awarded to the controversial José Castelo Branco. Both of these shows were variations on the Big Brother theme. While in Portugal Alexandre Frota appeared in the theatrical spectacle Sex Fever. Later he appeared in another TV reality show "First Company Primeira Companhia, which took the form of a military barracks and again José Castelo Branco participated.
Frota has been a practitioner of Brazilian Jiu-Jitsu since 1990 and in 2010 he became the face for a São Paulo project to draw children to the sport. He has a win over fellow actor André Segatti at Oscar de Jiu-Jitsu II tournament in 1998.

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