Bancourt is a fashion school graduate who interned for Chloé and Alexander McQueen before starting her site in 2007. Her style is known for its use of pastels, flower prints and whimsical colors.[citation needed] Bancourt designs most of the clothing she wears. In 2010, photographer Scott Schuman took a picture of Bancourt during Paris Fashion Week that Crate & Barrel later used in a marketing campaign.
Bancourt has released a lingerie line, entitled "Miranda", in collaboration with Etam.

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