Haas was born in Ludwigshafen am Rhein in Germany. He emigrated to the US in March 1938. He was of Dutch Jews descent. His father fled Germany in the 1930s.
Haas grew up in Chicago and sold gearbox parts from his parents' home. He used the proceeds to begin racing sports cars in 1952 and won numerous races driving Ferraris, Porsches, MGs, and Jaguars. He retired from driving in the early 1960s in order to focus more on team ownership and other racing-related businesses. In 1967, he became the exclusive American importer for Lola Cars and helped the company attain national prominence in the racing world. His own company, Carl A. Haas Auto Imports, was founded in Lincolnshire, Illinois in 1960, and is involved in racing distribution deals, notably for Hewland gearboxes.
During the 1970s, Haas entered race teams in various series, including Formula 5000, the Can-Am Series and the Super Vee series. His Can-Am drivers included Masten Gregory, Peter Revson, Jackie Stewart, Brian Redman, Alan Jones, Patrick Tambay, Jacky Ickx, and David Hobbs. His Super Vee driver, Eddie Miller, won the series title. In 1985, he ran the Haas Lola Formula One team, using a chassis built by FORCE. He also co-owned a NASCAR Winston Cup Series team with Travis Carter for eight seasons.

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