David Bickler (born March 31, 1953) is an American singer, best known as the lead singer for the rock band Survivor from 1978 until 1983, most notably on the #1 U.S. hit "Eye of the Tiger". In addition to his wide vocal range, his trademark look included a beret. Bickler would go on to provide the vocals in advertisements, including Bud Light's "Real Men of Genius" TV and radio commercials.
Bickler was born in North Dakota, moved to Willmar, Minnesota, and then graduated from Benet Academy in Lisle, Illinois. His career began in 1968 as one of two lead singers and a musician in the early 1970s American rock group Jamestown Massacre. The group's single "Summer Sun" was a Billboard Top 100 and Easy Listening chart entry in the summer of 1972. Bickler met Jim Peterik while doing commercial jingles in the mid-1970s, leading to their future partnership in the band Survivor.
Bickler currently lives with his family in Brookfield, a suburb of Chicago.

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