Born in the Sea Gate neighborhood of Brooklyn, Steinfeld was raised in Baldwin, New York. He attended the State University of New York College at Cortland before dropping out and moving to Los Angeles.
Steinfeld develops brands and businesses as chairman and CEO of Body by Jake. Previously, Steinfeld created FitTV, a 24-hour fitness lifestyle network, which he later sold to News Corp. Following the sale of FitTV, Steinfeld launched ExerciseTV, a fitness on-demand television network, with partners Comcast, New Balance, and Time Warner.
Steinfeld co-founded Major League Lacrosse (MLL), the first professional outdoor lacrosse league, in 2001. MLL has six franchises in North America; the championship trophy is named the Steinfeld Cup.

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