Jim Ard was the son of James and Aline Ard. Jim attended Thornton Township High School in Harvey, Illinois. In his senior season of 1965–66, he was all-state and all-tournament in leading Thornton to the state title.\n', '

He was heavily recruited and offered scholarships by over 100 schools. He narrowed his choices down to the University of Wisconsin and the University of Cincinnati, which earlier in the decade had won back-to-back national championships. He selected Cincinnati.\n', '

A 6\'8" forward/center, Ard attended Cincinnati and was a three-year starter for the Bearcats and was named first-team All-Missouri Valley Conference all three seasons. Ard was MVC MVP his senior season of 1969–70 when he averaged 19.2 points and 15.2 rebounds per game, and he was named Honorable Mention All-America by both the Associated Press and United Press International. He tied the school record for most blocked shots in one game (10), which he shares with Kenyon Martin, UC teammate Rick Roberson, and Eric Hicks. He still ranks seventh all-time in career rebounds.\n', '

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