Ralph Jordon Croucher was born in Halifax, Nova Scotia and moved to Toronto, Ontario at nine months old, where he was raised until the age of 10, when his family returned to Nova Scotia. While he was in Toronto, he lived in Jane and Finch, in the same building as King Lou of the Dream Warriors. The jazz rap pioneer introduced Croucher to hip hop culture at this time. Croucher attended St. Francis Xavier University where he played on the basketball team. After graduation, he played professionally for one year in France.
Jordon gained music experience by competing in Canadian Idol. This gave him an opportunity to perform with Canadian talent, while gaining television exposure. He also worked with Halifax producer Trobiz and recorded mixtapes with the groups N.E.P and Triple Threat. In 2007, Croucher he began to work with producer Classified who produced Croucher’s debut album No Dress Code in 2007.
The 13-track record featured singles and videos for "Selfish Times", "Feelin’ Fine", "So Addicted", "Won't Let Go" and "It’s Raining". It earned Croucher the CBC Galaxie Rising Star prize at the 2007 African Nova Scotian Music Awards show, a nomination for Best Urban Single at the 2008 East Coast Music Awards and an appearance on the CBC Television special, Barenaked East Coast Music. He toured across Canada with Classified and Maestro and opened for Ne-Yo, Snoop Dogg, Rihanna, Nas, and Juelz Santana.

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