Born in São Paulo, Brazil, Martone has one younger brother and is the grandson of Italian immigrants. Martone's family is originally from Northern Italy, but his grandparents migrated to Brazil after World War II.
Martone attended private school in São Paulo. He spent one year during high school in Riverside, California when he was 15 years old as an exchange student. He attended university in São Paulo at Anhembi Morumbi studying tourism. Later Martone moved to Paris where he specialized in luxury brand advertising at ESG Management School.
Martone moved to New York City in 2008 and began working as the strategic planner for the ad agency Chandelier Creative. In 2009, Martone co-founded ARC NY with Ryan Brown—a talent agency that included clients such as Alessandra Ambrosio and Irina Shayk. The two partners decided to close the agency in 2011 and pursue separate ventures. Martone opened a fashion PR company called the Martone Agency shortly after. Since then, Caitlyn Shockley joined as partner and the company was renamed The Creative NYC and opened a showroom in Chelsea in May 2014.

Return to Lorenzo Martone Autograph Profile