He became a celebrity again during the 1970s when he starred in Marjoe (1972), a behind-the-scenes documentary about the lucrative business of Pentecostal preaching, which won the 1972 Academy Award for Best Documentary Film. That documentary now is noted as one of the most vehement criticisms of Pentecostal preaching.
Hugh Marjoe Ross Gortner was born in 1944 in Long Beach, California, into a family with a long evangelical heritage. The name "Marjoe" is a portmanteau of the biblical names "Mary" and "Joseph".[a] His father, Vernon Robert Gortner, was a third-generation Christian evangelical minister who preached at revivals. His mother Marge, who has been labelled as "exuberant," was the person who introduced him as a preacher, and is notable for his success as a child. Vernon noticed his son's talent for mimicry and his fearlessness of strangers and public settings. His parents claimed the boy had received a vision from God during a bath, and he started preaching. Marjoe later said that was a fictional story that his parents forced him to repeat. He claimed they compelled him to do that by using mock-drowning episodes; they did not beat him as they did not want to leave bruises that might be noticed during his many public appearances.
They trained him to deliver sermons, complete with dramatic gestures and emphatic lunges. When he was four, his parents arranged for him to perform a marriage ceremony attended by the press, including photographers from Life and Paramount studios.[b] Until his teenage years, Gortner and his parents traveled throughout the United States holding revival meetings, and by 1951 his younger brother Vernoe had been incorporated into the act. As well as teaching Marjoe scriptural passages, his parents also taught him several money-raising tactics, including the sale of supposedly "holy" articles at revivals. He would promise that such items could be used to heal the sick and dying.

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