In 2010, Madison Kay "Maddie" Marlow (born 1995, in Sugar Land, Texas) and Taylor Elizabeth "Tae" Dye (born 1995, in Ada, Oklahoma) were both going to the same vocal coach and met at a showcase in Dallas. Within the year, the duo was going back and forth to Nashville every weekend while still going to school. They first performed under the name Sweet Aliana. After finishing high school, the duo moved to Nashville, to begin their musical career as Maddie & Tae. In 2014, Big Machine Records revived the Dot Records name for a new imprint. Maddie & Tae were confirmed as the first signees of the label in June 2014.
They wrote their debut single, "Girl in a Country Song", with Aaron Scherz, who co-produced it with Dann Huff. The song is a criticism of the then-contemporary bro-country trend. "Girl in a Country Song" debuted at number 58 on the Country Airplay chart dated for the week ending July 19, 2014. After 23 weeks, it reached number 1 for the chart dated December 20, 2014, becoming the first debut single by a female duo to reach number one since The Wreckers did it in 2006 with "Leave the Pieces", and only the second in history. Maddie & Tae released their self-titled EP on November 4, 2014. It featured "Girl in a Country Song" as well as 3 new tracks: "Sierra", "Fly", and "Your Side of Town".
"Fly" was released on January 26, 2015. It made its television debut when they performed the song on The Tonight Show Starring Jimmy Fallon. Their debut album, Start Here, was released on August 28, 2015. By October 2015, the song had become a Top 10 hit on both Hot Country Songs and Country Airplay. The duo co-wrote the track "Boomerang" on Jana Kramer's late 2015 album Thirty One. The album's third single, "Shut Up and Fish" released to country radio on November 2, 2015. The album's fourth single, "Sierra", was released to country radio in 2016.

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