Rice was born in Jackson Hole, Wyoming. He was raised near Jackson Hole Mountain Resort, in Wilson, Wyoming where he continues to reside in the region. Raised as a skier by his father, Paul Rice, a member of Jackson Hole Ski Patrol, Rice initially did not understand the rave of the new sport springing up on his mountain. However, he soon caught on and joined the local team.
He has a sister named Ashley Rice. His mother is Becky Rice.
In 2001, without a sponsor and only 18 years old, Rice drove to Mammoth Mountain in California to ride at Snowboarder magazine's “Superpark”. Recognition from the snowboarding world would come at this event, when Rice launched a backside rodeo off a 117 foot gap jump. Absinthe Films' producer Justin Hostynek immediately approached Rice to begin filming for their upcoming movie, Transcendence.

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