Vex graduated from the University of Durham. She began her career as an alternative model shortly after, modeling collections for numerous latex clothing designers and appearing on stage at events such as the Skin Two Rubber Ball. British magazine Bizarre featured Vex in several issues, including a cover feature in issue 160 (February 2010) describing her as "alt girl royalty" after previously interviewing and featuring her in an article entitled "coming attractions" in issue 149 (April 2009). Other notable subculture magazine covers include American Gothic Beauty issues 21 (October 2006) and 30 (January 2010), France's Elegy issue 69 (June 2011) and the UK's Skin Two Latextra issue 37 (May 2013).
Vex began to branch out into more mainstream modeling work in 2008 when she was featured in two global ad campaigns for TIGI bedhead, including several hair magazine covers and billboards. She went on to model for other mainstream names including fashion features in Dazed and Confused issue 160 (April 2008) and an interview with Vice for the "showbiz issue".
It was around this time she also began to model regularly as a muse for world renowned hair dresser and award-winning avant garde artist Robert Masciave. Vex was featured in several of Masciave's hairdressing collections and runway shows and their images landed numerous magazine features for both photographic and hairdressing trade magazines. Other notable collaborators include photographer Steve Diet Goedde, with whom Vex has been shooting since 2007, multi-disciplinary artist and fetish photographer Aaron Hawks, and famed pinup artist Olivia De Berardinis, who has painted Vex for Sideshow Collectibles and Spirit Drawing: Tales Of The Phantasmagoric Skull. Vex also appeared as a guest speaker at WonderCon 2017 for a panel about Olivia's career in pinup art.

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