Indira Radić was born as Indira Subotić to Bosnian Serb parents Živko Subotić and Rosa Radić in the village of Dragalovci near the Bosnian town of Doboj. She was named after the Indian Prime Minister Indira Gandhi. After finishing primary school, she enrolled in a medical school in Doboj before working as a nurse for three years in the Mladen Stojanović Hospital in Zagreb.
During the early 1990s, Radić entered a contest for amateur singers and was selected to appear in the final scheduled to be held in Sarajevo. However, this was cancelled as it coincided with the start of the Bosnian War in springtime of 1992. A few months later, Radić contacted the record label Diskos and recorded her first album Nagrada i kazna (Prize and Punishment, 1992) with the band Južni Vetar. After the release of her first album, she moved to Belgrade with her family to build a career. She recorded two more albums with Južni Vetar, Zbog tebe (Because of You, 1993), and Ugasi me (Turn Me Off, 1994), before releasing her first self-titled solo album (1995) on the record label PGP-RTS. It contained the song "Srpkinja je mene majka rodila" (I Was Born By a Serb Mother).
In 1996, Radić met Saša Popović and moved to his ZaM production team where she recorded three albums. First of these was Krug (Circle), which elevated her image. It was followed by Izdajnik (Traitor, 1997) and award-winning Voliš li me ti (Do You Love Me, 1998), which provided Radić with many successful performances and tours.

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