Petra Collins (born December 21, 1992) is a Canadian artist, director of photography, fashion model and actress who rose to prominence in the early 2010s. Her photography is characterized by a feminine, dreamlike feel, informed in part by a female gaze approach. She was a resident photographer for Rookie magazine and a casting agent for Richard Kern.[citation needed] She has also directed a number of short films, including music videos for Carly Rae Jepsen, Lil Yachty, Selena Gomez, Cardi B, and Olivia Rodrigo. She directed the music video for Rodrigo's song "Good 4 U", which as of January 2022 has amassed over 300 million views on YouTube. In 2016, Collins was chosen as a face of Gucci. She has been labeled an "it girl" by photographer and mentor Ryan McGinley and by Vanity Fair and The New Yorker magazines.[citation needed]
Collins was raised in Toronto, where she attended Rosedale Heights School of the Arts. It was at Rosedale at the age of 15, Collins began practicing the art of photography. Collins attended Ontario College of Art and Design for two years to study artistic criticism and curatorial practice.
Collins began taking pictures in high school. She met Richard Kern while assisting him on a shoot, and he became her mentor. Simultaneously, Collins became a frequent subject of the photographer Ryan McGinley, and would go on to become one of his proteges. Collins began venturing into the art world, appearing in shows that featured her own work, and curating shows featuring her art collective, The Ardorous. Coinciding with the time of Collins's rising success in the art world, her Instagram account was removed from the platform after the artist posted a photo of herself unwaxed in a bikini. Following the removal of her account, Collins wrote an essay for Oyster Magazine, later republished in The Huffington Post, speaking out against the misogyny which informs media depictions of women's bodies. In 2014, Collins' first solo exhibition, "Discharge", a photo series spanning between 2008 and 2014, from ages 15–21, was hosted at the Capricious 88 Gallery in New York. Collins went on to publish the photo series as a book with Capricious Publishing in 2014.

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