Gidding started modeling in 2000 as a graduate student, performing runway shows for Armani, Gucci, and Hugo Boss before being represented by Wilhelmina Models in New York City. Before entering the design profession, Gidding was the spokesmodel for Jhane Barnes in 2004 and 2005. He has also been on the covers of numerous romance novels.
He was voted one of "Yale's 50 Most Beautiful People" in 1999 by Rumpus Magazine, one of "Boston's 50 Most Eligible Bachelors" by The Improper Bostonian in 2002, one of "Atlanta's 50 Most Beautiful People" by Jezebel Magazine and as one of Atlanta Homes and Lifestyles's "Emerging Talent: Twenty Under 40" in 2008.
Gidding was born in Istanbul, Turkey, to an American father and a Turkish mother.

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